Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
DM: Smart Web Concepts learned about the open enrollment in October of 2011 and we submitted our application in November 2011 for the Facebook PDC.The Facebook "PDC" Preferred Developer Consultant Program is designed to have a selected group of outside companies improve the Facebook experience through apps, page enhancements, and tools.
DM: SWC's goal for being included in the program is to assist the automotive industry with their presence on Facebook - everything from driving traffic, improving brand recognition and raising the bar for social consumer experiences. Being selected as a Preferred Developer Consultant puts us in close contact with what's going on within Facebook, which allows us to be more proactive when changes happen. The new Facebook pages are a perfect example. We've known these updates were coming and were able to respond to the strategies much earlier than others.
DM: SWC has been building and managing Facebook pages for the last couple of years and has held a good standing with Facebook in regards to their guidelines. We have also been keeping up to date on Facebook's open graph as well. The data we have access to is enabling us to remain two steps ahead of even some of the largest automotive vendors.
DM: The biggest trend I see with apps for Facebook is that it will continue to offer dealers the ability to mirror more of the features of their current site. A dealer must have the ability to have their current inventory, specials and even allow visitors to schedule service. We see more leads coming from within Facebook and we want to be a leader in delivering these solutions. One also has to wonder when Facebook page content will be indexed by search engines (most likely Bing) as that would change the website game! Whatever these changes may be, SWC will be prepared.
DM: Smart Web Concepts was selected to the PDC based on a couple of great new products we'll be launching soon - stay tuned. Our current goal in the social media space is to match the dealers' owner base to a social media profile, which help demonstrate true ROI to the dealer and even deeper customer information.
DM: The benefit to working with SWC will come in the form of the thorough understanding of Facebook's policies and platforms and that we will be recommended by Facebook as a PDC to the automotive industry. A key factor in today's social game is the speed at which strategies can be harnessed and converted into productive, revenue-generating products for the community - and we'll have this competitive advantage now.
Dan, thanks for sharing more information about this new program and what it means to the dealer community. Best of luck to you and Smart Web Concepts - please keep us posted with more news and the new products - we'll be watching for more great things to come.
Have breaking news to share with the DrivingSales community? Contact me email@example.com - @emiltsch on twitter.