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We will continue to experience significant consumer behavior changes as mobile smartphone conversion continues. One area of opportunity for automotive dealerships is the ability to leverage location based marketing services activity to increase engagement, drive loyalty and improve overall exposure. Foot traffic has always been difficult to monitor - location based services provide another opportunity to connect with this unique segment of consumers.
Check out the presentation I gave at the Automotive Bootcamp in Las Vegas last week: Location & Mobile Will Change Everything.
Are you prepared to connect with your mobile customers?