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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Eric Miltsch

Eric Miltsch President

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Location And Mobile Will Change Everything

We will continue to experience significant consumer behavior changes as mobile smartphone conversion continues. One area of opportunity for automotive dealerships is the ability to leverage location based marketing services activity to increase engagement, drive loyalty and improve overall exposure. Foot traffic has always been difficult to monitor - location based services provide another opportunity to connect with this unique segment of consumers.

Check out the presentation I gave at the Automotive Bootcamp in Las Vegas last week: Location & Mobile Will Change Everything.

Are you prepared to connect with your mobile customers?

Original post: WhatDidEricSay.com - follow me @emiltsch

Gary Prough
This is exactly what I have been saying to lots of friends in the car biz. From salespeople to owners. Soooooo many do NOT get it, or the mind set of the next gen of buyers. Well done, wish I could be a bigger part of it....
Eric Miltsch
Thanks for checking it out Gary - mobile will indeed be a large part of next gen buyers shopping activity.
Jeremy Alicandri
It's amazing to see how mobile-based apps are upsetting the business models of several established Internet companies.
Eric Miltsch
Right on Jeremy - their ability to disrupt older business models will continue to speed up. And, their true utility will amaze consumers as the mobile spectrum & overall bandwidth opens up to 5G & 6G - explosive change coming within 18-36 months.

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