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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Google’s Local Ads Cost Per Call Nearly Twice as Expensive as YP Ads

Who's the reigning king of low-cost incoming sales calls? Google Adwords or the YP Local Ad Network?yp local search

A news study released shows the YP Local Ad Network came out ahead - with an average cost per call of $46 vs. Google Adwords with an average cost per call of $88. The study compared 56 different companies receiving calls from both sources. 77% said they had a lower cost per call from the YP ads. 

Jonathan Hurd, Director at Altman Vilandrie & Companiy who conducted the study said, "Advertising and search experts have theorized that location based search websites deliver better cost per call value than general search for small business but no one had ever seriously studied their value." 

Granted, this study covered several different business segments, however there are a couple of key takeaways here.

  1. Are you measuring your cost per call?
  2. If you're using multiple sources, are you comparing the data of each to measure their ability to lower your cost of advertising per vehicle sold?
  3. Lastly, are you staying current with how consumers are searching for local businesses? Keep in mind, half of all searches now contain a location specific qualifyer within their leyword phrases. Location specific search websites such as YP are in fact being used as a viable alternative to Google and they're demonstrating considerable value when compared to Google.

Read more about the complete study here.

 

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