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Eric Miltsch

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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Google’s Local Ads Cost Per Call Nearly Twice as Expensive as YP Ads

Who's the reigning king of low-cost incoming sales calls? Google Adwords or the YP Local Ad Network?yp local search

A news study released shows the YP Local Ad Network came out ahead - with an average cost per call of $46 vs. Google Adwords with an average cost per call of $88. The study compared 56 different companies receiving calls from both sources. 77% said they had a lower cost per call from the YP ads. 

Jonathan Hurd, Director at Altman Vilandrie & Companiy who conducted the study said, "Advertising and search experts have theorized that location based search websites deliver better cost per call value than general search for small business but no one had ever seriously studied their value." 

Granted, this study covered several different business segments, however there are a couple of key takeaways here.

  1. Are you measuring your cost per call?
  2. If you're using multiple sources, are you comparing the data of each to measure their ability to lower your cost of advertising per vehicle sold?
  3. Lastly, are you staying current with how consumers are searching for local businesses? Keep in mind, half of all searches now contain a location specific qualifyer within their leyword phrases. Location specific search websites such as YP are in fact being used as a viable alternative to Google and they're demonstrating considerable value when compared to Google.

Read more about the complete study here.

 

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