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Who's the reigning king of low-cost incoming sales calls? Google Adwords or the YP Local Ad Network?
A news study released shows the YP Local Ad Network came out ahead - with an average cost per call of $46 vs. Google Adwords with an average cost per call of $88. The study compared 56 different companies receiving calls from both sources. 77% said they had a lower cost per call from the YP ads.
Jonathan Hurd, Director at Altman Vilandrie & Companiy who conducted the study said, "Advertising and search experts have theorized that location based search websites deliver better cost per call value than general search for small business but no one had ever seriously studied their value."
Granted, this study covered several different business segments, however there are a couple of key takeaways here.