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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Google’s Local Ads Cost Per Call Nearly Twice as Expensive as YP Ads

Who's the reigning king of low-cost incoming sales calls? Google Adwords or the YP Local Ad Network?yp local search

A news study released shows the YP Local Ad Network came out ahead - with an average cost per call of $46 vs. Google Adwords with an average cost per call of $88. The study compared 56 different companies receiving calls from both sources. 77% said they had a lower cost per call from the YP ads. 

Jonathan Hurd, Director at Altman Vilandrie & Companiy who conducted the study said, "Advertising and search experts have theorized that location based search websites deliver better cost per call value than general search for small business but no one had ever seriously studied their value." 

Granted, this study covered several different business segments, however there are a couple of key takeaways here.

  1. Are you measuring your cost per call?
  2. If you're using multiple sources, are you comparing the data of each to measure their ability to lower your cost of advertising per vehicle sold?
  3. Lastly, are you staying current with how consumers are searching for local businesses? Keep in mind, half of all searches now contain a location specific qualifyer within their leyword phrases. Location specific search websites such as YP are in fact being used as a viable alternative to Google and they're demonstrating considerable value when compared to Google.

Read more about the complete study here.

 

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