Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Google’s Local Ads Cost Per Call Nearly Twice as Expensive as YP Ads

Who's the reigning king of low-cost incoming sales calls? Google Adwords or the YP Local Ad Network?yp local search

A news study released shows the YP Local Ad Network came out ahead - with an average cost per call of $46 vs. Google Adwords with an average cost per call of $88. The study compared 56 different companies receiving calls from both sources. 77% said they had a lower cost per call from the YP ads. 

Jonathan Hurd, Director at Altman Vilandrie & Companiy who conducted the study said, "Advertising and search experts have theorized that location based search websites deliver better cost per call value than general search for small business but no one had ever seriously studied their value." 

Granted, this study covered several different business segments, however there are a couple of key takeaways here.

  1. Are you measuring your cost per call?
  2. If you're using multiple sources, are you comparing the data of each to measure their ability to lower your cost of advertising per vehicle sold?
  3. Lastly, are you staying current with how consumers are searching for local businesses? Keep in mind, half of all searches now contain a location specific qualifyer within their leyword phrases. Location specific search websites such as YP are in fact being used as a viable alternative to Google and they're demonstrating considerable value when compared to Google.

Read more about the complete study here.

 

 Unlock all of the community & features  Join Now