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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Who's Your Dealership's Willie?

Who's Your Dealership's Willy?

Check out my man Willie. He's a Wal-Mart greeter and he's one of their best. 

Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him. 

Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"

Who's your dealership's Willie?

Larry Schlagheck
If DrivingSales was a dealership our Willie would be Shaun Raines. That's not to minimize Shaun's contributions to the company at a high level, but instead he's the one that everyone remembers. Everyone likes. Everyone wants to be around. He's an ambassador and so much more, just like Willie. Anyone can great customers, but how many times have you walked into a grocery store, saw that there was a greeter, and looked down or walked the other way? With Willie, or Shaun, you want to engage with that person. They make you smile and feel welcome. Don't just have a greeter. Have the RIGHT greeter.
Ernie Kasprowicz
All would do well to follow Willie's approach. It would seem he loves his job and his enthusiasm spreads a favorable experience for those around him. Maybe you don't love your job. Choices. "Change your thoughts and you change your world" - Norman Vincent Peale
Eric Miltsch
@Larry - yes, definitely a great choice. Shaun "Willie" Raines. @Ernie - Right on. A) Enthusiasm. B) Choices. I really think most people underestimate their own ability to make a difference and create a positive experience for someone else.
Ketty Colom
Eric, are you on reddit /imgur ?
Eric Miltsch
@Ketty - Probably more than I should be :)

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