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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Who's Your Dealership's Willie?

Who's Your Dealership's Willy?

Check out my man Willie. He's a Wal-Mart greeter and he's one of their best. 

Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him. 

Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"

Who's your dealership's Willie?

Larry Schlagheck
If DrivingSales was a dealership our Willie would be Shaun Raines. That's not to minimize Shaun's contributions to the company at a high level, but instead he's the one that everyone remembers. Everyone likes. Everyone wants to be around. He's an ambassador and so much more, just like Willie. Anyone can great customers, but how many times have you walked into a grocery store, saw that there was a greeter, and looked down or walked the other way? With Willie, or Shaun, you want to engage with that person. They make you smile and feel welcome. Don't just have a greeter. Have the RIGHT greeter.
Ernie Kasprowicz
All would do well to follow Willie's approach. It would seem he loves his job and his enthusiasm spreads a favorable experience for those around him. Maybe you don't love your job. Choices. "Change your thoughts and you change your world" - Norman Vincent Peale
Eric Miltsch
@Larry - yes, definitely a great choice. Shaun "Willie" Raines. @Ernie - Right on. A) Enthusiasm. B) Choices. I really think most people underestimate their own ability to make a difference and create a positive experience for someone else.
Ketty Colom
Eric, are you on reddit /imgur ?
Eric Miltsch
@Ketty - Probably more than I should be :)

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