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Online shoppers want answers to questions. They expect easy access to this information. And they don't want to waste time getting those answers.
One of the easiest ways to help your online visitors is to create a Frequently Asked Questions page. For those feeling extra ambitious could even create multiple FAQ's for different sections of the site. The point being, provide the answers to the questions you already know your guests are going to ask you. They'll appreciate the value in this effort incredibly.
Keep in mind, as Internet users continue to search using conversation search queries such as "How does leasing work?" "Where can I find 0% financing in Pittsburgh?" & "How do I trade-in my used car?" there will be more opprotunities for your content to get discovered. Plus, that's the type of helpful content users remember and share socially.
Your stores are filled with experts, it's time to leverage their respective knowledge. This is how I created my dealership's FAQ content in just a few days.
Do you have an FAQ page for your dealership? If so, please share yours in the comments below!