Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

11 Steps To Creating The Most Effective FAQ Page

Online shoppers want answers to questions. They expect easy access to this information. And they don't want to waste time getting those answers. 

One of the easiest ways to help your online visitors is to create a Frequently Asked Questions page. For those feeling extra ambitious could even create multiple FAQ's for different sections of the site. The point being, provide the answers to the questions you already know your guests are going to ask you. They'll appreciate the value in this effort incredibly.

Keep in mind, as Internet users continue to search using conversation search queries such as "How does leasing work?" "Where can I find 0% financing in Pittsburgh?" & "How do I trade-in my used car?" there will be more opprotunities for your content to get discovered. Plus, that's the type of helpful content users remember and share socially. 

Your stores are filled with experts, it's time to leverage their respective knowledge. This is how I created my dealership's FAQ content in just a few days.

  1. Create a list of the subject matter experts in your store(s) [Service managers, GM/sales managers, top sales people, BDC staff, F&I, buyers, etc]
  2. Ask your experts to write down the 10 top questions asked by customers. [Extra points for video answers]
  3. Explain to them why you need this info; educate them on shopper behavior, how it creates a better user experience and how it contributes to your search marketing efforts as well.
  4. Organize the questions/answers by categories. [Sales, Financing, Service, Used Cars, Parts, trade-ins, etc]
  5. Use plenty of images to help make the content easy to scan - nobody likes to see a page full of text.
  6. Use your keywords as anchor text for links in the questions/answers to link to relevant content. [this is what helps improve usability and your internal deep linking efforts]
  7. Include additional call to actions/submit buttons and/or a form within the page to drive visitors to take action.
  8. Include additional contact information to the contributors of the content when possible.[phone #'s, email, twitter, etc]
  9. Use a separate tracking number to track phone calls from this page.
  10. Add social sharing.
  11. Keep adding new questions, or at least update your content once a month, to keep it accurate and current.

 

Do you have an FAQ page for your dealership? If so, please share yours in the comments below! 

 

 

 Unlock all of the community & features  Join Now