Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

New Penguin Update: Get Rid of Paid Links Now!

Google announced another update to Penguin's algorithm that is clearly targeting website owners who have bought paid links. 

Simplest breakdown: If you have bought links that point back to your website, lose them. And they specifically said, "If your website rankings dropped after Google's Penguin update, you should try to get rid of the paid links."  

Think of Google as a bloodhound. They'll sniff these links out eventually. I'm going to keep pound the table on this topic - Google is turning into an "Answer Engine" and morphing away from simply being an index engine. they're going to make this transition by finding the old-school methods of trying to rank content and rewarding sites who are doing things the right way: Creating content that actually helps the user. 

Google's exact response has always been a very top-level approach:

We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

So, what can you do to act upon this? 

Stop thinking like a traditional SEO by relying solely on your ability to use a keyword suggestion tool and place those keywords within your website solely for the purpose of trying to rank for a keyword phrase. Sure, this will continue to work some sites based on the competition and the keywords chosen, but it won't be a successful long term strategy. This is what will separate the real marketers from the hacks.

Google is now in the entity optimization business. 

Think of the entities involved with your business - three simple factors need to be highlighted now more than ever: 

1. People

2. Places

3. Things

How will these be all tied together to provide better results? Elements such a Gogle+ profiles, stronger social content, Q&A content & leveraging the Structured Data Markup tool within Google Webmaster Tools will all contribute to the new wave of search marketing.

Google wants to find these entities and tie them together to create deeper meaning behind them using structured data (the semantic web) so they will have better methods of understanding user intent by drawing on larger databases of marketing information. 

See, SEO isn't dead. It's just being born. 

Allyn Hane
Hey Eric- I have to admit, I get some entertainment out of these updates and watching for those who step up on the Google WMT blog to complain about how their site traffic tanked. Then I go to their sites, run a quick AHREFs scan and find obvious paid links. I don't understand why people keep doing the same things over and over: buying links, making thin mini-sites, "buying do-follow ads," etc, and expecting that they will get away with it. Maybe someday this will all end and we'll have an update called "Unicorn" - the non-existent spam free web! :)
Allyn Hane
BTW - best part of your post IMO: "Google is now in the entity optimization business. Think of the entities involved with your business - three simple factors need to highlighted now more than ever: 1. People 2. Places 3. Things " SPOT.ON.
Eric Miltsch
There will always be gamers. Funny how some even think they can outsmart the SE's. Thanks for the nod.

 Unlock all of the community & features  Join Now