We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
So, the Friend Collage is a popular thing on Facebook. Whether or not you like them, there are still some pretty cool things you can learn from this nifty bit of content. For the 17 people not on Facebook or you've just been more productive with your day, a friend collage is a simple 3rd-party application that automatically sorts through your recent Facebook interaction history and creates a pretty image of your connection's avatars. The end result is a grid pattern that sizes the images according to how frequent your interact with your connections. Larger images indicate more interaction and vice-versa. Simple formula.
There are several friend collage tools, FriendMatrix seems to be the go-to choice. Give it a try if you haven't, only take a few seconds and it'll post it to your wall. (If you choose to do so)
I honestly found them to be extremely annoying at first. Most of us have reached a point where content repetition has numbed our online social experiences; we're looking for something new, something jaw dropping and something memorable.
However, if you look beyond that there are some neat things we can all learn from these friend collages, what they mean and why we/re so attracted to them:
Our social media activities and behaviors speeds up our concept of mental list building. That is, we're constantly thinking about things we like, things we want and even those things that we don't care for - and they're made up of all the people, places and things we experience online. And all via our mobile devices. The friend collage does this exceptionally well as a reminder of our connections. Imagine creating those reminders with your customer's dealership experiences.
Embrace the creativity and uniqueness to make your content stand out - make it memorable. Remember there are two simple factors everyone loves:
1. People love to be included.
2. People love to laugh.
What are you doing to include the people in your community and make them smile?
P.S. Here's my take on the friend collage.