Everyone thinks SEO's have it easy. Harldy. Check out this pitch-perfect infographic of how SEO's spend their time.

This has to be the simplest method of creating short, trackable URL's and an accompanying QR Code.

Use the short URL's within messages sent via tweets, blogs, & even SMS.

Check-it out: URL.IS

This has to be the simplest method of creating short, trackable URL's and an accompanying QR Code.

Use the short URL's within messages sent via tweets, blogs, & even SMS.

Check-it out: URL.IS

Google recently changed & improved their old Page Overlay analytics tool. Now, it's called "In-Page Analytics." (Found under the Content header in the left navigation of Google Analytics)

This is another must-have tool for your toolbox. Monitor page elements you may be testing, track usability and overall accountability.

Here's a sample screenshot: 

Have any anayltics tools you're using regularly?

Google recently changed & improved their old Page Overlay analytics tool. Now, it's called "In-Page Analytics." (Found under the Content header in the left navigation of Google Analytics)

This is another must-have tool for your toolbox. Monitor page elements you may be testing, track usability and overall accountability.

Here's a sample screenshot: 

Have any anayltics tools you're using regularly?

Want to use the easiest web based check-in program yet?

Only takes two simple items:

1. A browser plugin.
2. Web visitors.

Visit OneTrueFan.com, add the browser plugin and start visiting (and sharing) great content.

Become the One True Fan of your favorite sites or, even better, tell your Facebook & Twitter fans to compete to become the One True Fan of your dealership's site. 

(While you're at it - try to become the One True Fan of DrivingSales.com as well!)

Want to use the easiest web based check-in program yet?

Only takes two simple items:

1. A browser plugin.
2. Web visitors.

Visit OneTrueFan.com, add the browser plugin and start visiting (and sharing) great content.

Become the One True Fan of your favorite sites or, even better, tell your Facebook & Twitter fans to compete to become the One True Fan of your dealership's site. 

(While you're at it - try to become the One True Fan of DrivingSales.com as well!)

Want to connect with a new group of professionals within your community, create greater awareness for your dealership(s) and drive them into your showroom?

Host an event for your local Chamber of Commerce.

Auction Direct USA hosted the first Victor Chamber of Commerce Social Media Breakfast. Chamber members love to network, they're always looking for new members and they're all looking for new ways to help grow their businesses.

I invited two other local business professionals to join me in doing short, 15-minute presentations sharing different tips, tricks & secrets any business can use to help promote themselves both online & offline. No selling - simply sharing our respective expertise to create credibility and share helpful information with the attendees.

Win-win for everyone involved:

• Guests picked up some great information
• Chamber Director gained new members
• Couple dozen people visited our showroom & had the opportunity to meet our GM & his staff.

Plus, one of the speakers already brought in a relative in to buy a new vehicle.  

Have you been involved with any other local, community based events? What worked for you? 

Want to connect with a new group of professionals within your community, create greater awareness for your dealership(s) and drive them into your showroom?

Host an event for your local Chamber of Commerce.

Auction Direct USA hosted the first Victor Chamber of Commerce Social Media Breakfast. Chamber members love to network, they're always looking for new members and they're all looking for new ways to help grow their businesses.

I invited two other local business professionals to join me in doing short, 15-minute presentations sharing different tips, tricks & secrets any business can use to help promote themselves both online & offline. No selling - simply sharing our respective expertise to create credibility and share helpful information with the attendees.

Win-win for everyone involved:

• Guests picked up some great information
• Chamber Director gained new members
• Couple dozen people visited our showroom & had the opportunity to meet our GM & his staff.

Plus, one of the speakers already brought in a relative in to buy a new vehicle.  

Have you been involved with any other local, community based events? What worked for you? 

Here's my location based marketing presentation from the 2010 DrivingSales Executive Summit - many thanks to Jared for including me on such an incredible event!

Location Based Marketing: Hottest Segment  in Social Media