Combined Resources Offer Auto Dealers The Most Powerful Digital Advertising & TV Reach Available for Unparalleled Exposure, Traffic and Conversions  

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced a new partnership with Amazon Advertising, enabling PureCars’ automotive retail partners direct access to Amazon’s Demand-side Platform (DSP) ecosystem of streaming video content.

With the new partnership, PureCars’ dealer partners gain digital advertising access to Amazon’s 120 Million active Fire TV users in the United States and Canada, along with access to advertising on Amazon-owned properties including Twitch and IMDbTV. Amazon Advertising offers dealers advanced reach into the homes of potential car shoppers, and its diverse programming allows dealers to build specific messages based on life events, intent and Amazon Garage information.

Furthermore, geographic targeting technology via zip code and postal code-level geographic settings allow dealers and advertisers to focus messages to specific areas, and its Cross Device Attribution means the Amazon pixel allows tracking from the television set to the website.

The combined partnership gives dealers the most powerful resource in reaching new customers, growing web and showroom traffic, and increasing conversions while reducing overall media expenditures. PureCars has quickly established itself as a leader in a variety of digital and streaming (OTT) television offerings, with 30% lower impression costs and 25% lower cost per completed views. PureCars’ Amazon CTV campaigns have resulted in a 24% increase in search impressions and clicks, and a 20% decrease in paid search CPC. Overall dealer results through PureCars campaigns have seen a 57% increase in sales and a 17% increase in repair orders.

“PureCars and Amazon Advertising will provide dealers with the most robust digital advertising reporting and metrics in the industry,” said Jeremy Anspach, CEO of PureCars. “Along with our overall advertising options, PureCars continues to refine metrics and insights into traffic and customer engagement, meaning dealers can expect options that will help them capitalize on their web and showroom traffic while growing market share.”

PURE Insights offers leading business intelligence resources, including mapped performance metrics to see where dealer ads are serving and performing best, as well as the ability to compare Amazon campaigns against other platforms to ensure advertising efficiency.

For more information about leveraging PureCars and Amazon Advertising, please visit purecars.com/tv. 

About PureCars

PureCars is dedicated to helping dealers and the automotive industry thrive with its advanced martech, fintech, advertising insights and portfolio management platform. Only PureCars has PURE™ Intelligence, giving dealers and automotive marketers a competitive edge with information that is PURE: Proven, Understandable, Relevant and Essential. PureCars’ industry-leading tech leverages data and insights to make smarter media buys that result in lower ad costs per unit sold and per repair order. Since its founding in 2007, PureCars has achieved great success by combining martech with digital merchandising and market analytics tools to provide dealers and partners with best-in-class solutions that increase efficiency and profitability. PureCars is a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serves 65 of the top 100 dealer groups in North America. 

Study Showed Higher Website Traffic and Retargeting Leads Through Lower Advertising Spend

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has completed a joint study with Facebook on the impact social marketing tools have on dealers that are more heavily reliant upon digital retailing while cutting advertising expenses.

During Q1 of 2020, Facebook and PureCars studied online and offline engagement and sales rates resulting from Facebook’s automotive inventory ads and retargeting campaigns for 16 auto dealers.

The purpose of the study was to better understand how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram and to show the overall impact advertising on those channels has for automotive retail clients. The study’s observers launched a lift test in January to attempt to show the incremental impact Facebook advertising has on a dealer’s business. Observers tracked both online actions (VDP views and leads) and offline actions (vehicle sales).

“A rising number of consumers today utilize digital retailing resources during the research, shop, and transact phases of buying a vehicle,” said Jeremy Anspach, CEO of PureCars. “At the same time, many automotive retailers have cut their advertising spending but are still looking for ways to connect, engage and convert automotive shoppers. Auto dealers are realizing there is great power and cost efficiencies found in social marketing today that’s even more robust than just a few short years ago, and today’s sophisticated attribution technology makes it more accurate to determine ROI.”

The study showed how Facebook’s Automotive Inventory Ads drove a 23% lift in vehicle sales, at a $136 cost per incremental sale, compared to the traditional dynamic product catalogs ads on Facebook. Based on the analysis conducted during the Q1 study, test dealers also achieved 83% of their Retargeting audience and 11% of their Prospecting audience – significant numbers for the average automotive retailer.

Furthermore, the extremely high lift in dealership web traffic (76.4%) means the campaign was responsible for driving a significant amount of traffic to the dealer’s site, which in turn populated the Retargeting audience. This helped fuel the Retargeting campaign, which subsequently was the engine behind attribution for clearer ROI identification back to the dealer’s advertising expenditure validation.

To learn more about the study, visit: https://read.nxtbook.com/digital_dealer/dealer_magazine/sept_oct_2020_issue/driving_your_dealership.html

To learn more about social marketing and retargeting campaigns visit https://www.purecars.com/solutions/purecars/

About PureCars

Get stronger, smarter intelligence with PureCars. Our proprietary automotive digital marketing platform is built on the expertise of a wide range of car people — from data scientists to digital advertising experts — working relentlessly to ensure your dealership keeps growing. We make decisions rooted in strategy, not speculation, and have the proof in every penny.

Take your numbers to the next level with our comprehensive suite of solutions that address every aspect of your business, from sales to fixed ops. With PureCars, you outperform the competition and are prepared for the road ahead. Learn more at www.purecars.com.