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Erin Borgerson

Erin Borgerson Director of Marketing

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Auto Dealer Solutions: Evaluate Your Leadership Before Hiring Millennials

What’s driving your dealership towards success? It’s an important thought to consider when setting aside plans for growth. Whatever may be the source of what keeps your team, self or business moving forward, the one thing that’s typically a factor of accomplishment is quality.

Nothing succeeds without some sort of positive quality. For example, take a look at successful coaches in sports. Recent CFB Champion coach, Urban Myer of The Ohio State University football team, said that one thing that really drove his team towards success this year was by asking his players: “why are you here?” Asking his unusually young team this question gave the Buckeyes a sense of purpose to play for one another and therefore, motivation to eventually win a national championship.

Whether you like college football, OSU or not, coach Urban Myer did one thing exceptionally well: he gave his players a purpose. According to an article from Inc., which cited a recent study conducted by Deloitte, the one thing young professionals entering the workforce tend to look for in a leader is a “sense of purpose.”

What Millennials Want 6d79c7ea06107b0aff060d3e13bb091a.jpg?t=1

If you’re hiring millennials, be sure your leadership qualities are up to speed with this generation’s needs. You’ll have a much better chance of attracting Get Y talent, as well as retaining it too. To evaluate your current leadership qualities, refer to these statistics below from the article and study:

  • "6/10 millennials said a sense of purpose is part of the reason they chose to work for their current employer (of 7,800 millennials surveyed across 29 countries worldwide)."
  • "As far as individual leaders go, Gen Y places the most value on qualities such as: strategic thinking, ability to inspire, interpersonal skills, vision, passion, and decisiveness, the study found."
  • "77% of connected millennials (those who use social media regularly) said part of the reason they chose to work where they do is because of the dealership's sense of purpose."

Keep these statistics in mind while evaluating your leadership. It never hurts to make slight adjustments, especially when it comes to refining your leadership skills. Sooner or later, millennials will be the heart of your business, so it might be best to know what they’re looking for in a leader. Plus, it worked for a championship coach, so it might just work for you!

For more help on hiring millennials, click here. 

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