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Erin Borgerson

Erin Borgerson Director of Marketing

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Auto Dealer Solutions: Evaluate Your Leadership Before Hiring Millennials

What’s driving your dealership towards success? It’s an important thought to consider when setting aside plans for growth. Whatever may be the source of what keeps your team, self or business moving forward, the one thing that’s typically a factor of accomplishment is quality.

Nothing succeeds without some sort of positive quality. For example, take a look at successful coaches in sports. Recent CFB Champion coach, Urban Myer of The Ohio State University football team, said that one thing that really drove his team towards success this year was by asking his players: “why are you here?” Asking his unusually young team this question gave the Buckeyes a sense of purpose to play for one another and therefore, motivation to eventually win a national championship.

Whether you like college football, OSU or not, coach Urban Myer did one thing exceptionally well: he gave his players a purpose. According to an article from Inc., which cited a recent study conducted by Deloitte, the one thing young professionals entering the workforce tend to look for in a leader is a “sense of purpose.”

What Millennials Want 6d79c7ea06107b0aff060d3e13bb091a.jpg?t=1

If you’re hiring millennials, be sure your leadership qualities are up to speed with this generation’s needs. You’ll have a much better chance of attracting Get Y talent, as well as retaining it too. To evaluate your current leadership qualities, refer to these statistics below from the article and study:

  • "6/10 millennials said a sense of purpose is part of the reason they chose to work for their current employer (of 7,800 millennials surveyed across 29 countries worldwide)."
  • "As far as individual leaders go, Gen Y places the most value on qualities such as: strategic thinking, ability to inspire, interpersonal skills, vision, passion, and decisiveness, the study found."
  • "77% of connected millennials (those who use social media regularly) said part of the reason they chose to work where they do is because of the dealership's sense of purpose."

Keep these statistics in mind while evaluating your leadership. It never hurts to make slight adjustments, especially when it comes to refining your leadership skills. Sooner or later, millennials will be the heart of your business, so it might be best to know what they’re looking for in a leader. Plus, it worked for a championship coach, so it might just work for you!

For more help on hiring millennials, click here. 

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