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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Erin Borgerson

Erin Borgerson Director of Marketing

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

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Be The Exception

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Hiring At Dealerships: How Much Do You Spend On Recruiting?

What did you do last Sunday? If you were one of the 114.4 million (total average) Americans watching Super Bowl XLIX, then you’re well aware of the new commercials that aired Sunday night. Whether you were a fan or the commercials or not, there’s one thing no one can deny—the advertisements were ridiculously expensive…and competitive! 18fa09a71f82a7402e9d016cff1982ce.jpg?t=1

It costs loads of money to get your word out there to the public, especially on the biggest day for TV commercials. It might be worth it for your business if you have the money (unless you're Nationwide Insurance, but that’s still up for debate), but what about for the smaller businesses? Is advertising worth the cost and if so, through which media channel?

These are some thoughts to consider during the recruiting process. ROI is important for every business (dealerships included) and it should matter the most when you’re investing on building the core of your company—your employees. Why spend more on advertising for an open job posting, if you’re only going to get a handful of candidates to choose from? There are ways to get more “bang for your buck,” as well as ways to increase your talent pool when recruiting.

What Companies Are Spending…

Software Advice, an HR and recruiting technology research firm, released a report that shows the numbers of (unnecessary) money being spent, by small businesses, on sourcing candidates. Here are some of their key findings from the report:

·       “Companies surveyed spend, on average, $86 on advertising for EACH new hire.”

·       “Small companies spend MORE on average for each new hire than large companies.”

·       72% of respondents said job boards were a primary advertising channel for their companies.”

While job boards seem to be the most common way for companies to advertise their open positions, not everyone utilizes their recruiting with a cost-efficient effort. Using end-to-end hiring management software that allows you to utilize numerous job boards is the best way to get the most out of your hiring budget.

It’s not difficult to get more “bang for your buck” while you’re recruiting at your dealership and searching for that next great hire. You just have to know where to look and how to weigh your options if you decide to implement a hiring platform. Save money today and maybe someday you’ll have that extra dough to advertise with the big dogs during Super Bowl Sunday. Crazy things have happened before! (Like a child dying at the end of a Nationwide commercial)

Grant Gooley
Finding GOOD people in the automotive industry, IS NOT EASY. We are at a time of change. Unfortunately it seems to be taking a while for the industry to adjust the model with more security. The days when you could gross 5K in a new vehicle sale are over... if you don't have a clientele, paying your student loans wont happen. So good luck attracting a well educated College student. Again, it's not easy...
Mark Dubis
Based on industry research, feedback from recruiters, and speaking with dealers we have put together a chart showing that auto dealers spend over $1 Billion a year in recruiting, interviewing, background checks, training and other related costs. According to NADA average turnover is 35% for sales people. One domestic OEM told us their retail channel was seeing 50% turnover a year. You can view our chart here. http://bit.ly/1jgkpuA

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