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From: Jared Hamilton
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Erin Borgerson

Erin Borgerson Director of Marketing

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Quick Fix: Strengthen Employee Retention to Diminish Dealership Turnover

Turnover is annoying. It’s like a carpet stain that won’t go away. No matter how many different cleaners and pricey chemicals you use, it never fully goes away. While it’s nearly impossible to get rid of employee turnover, there are ways to lessen the amount of employees that leave your company. The most promising way to do so is by improving how you retain your staff at your dealership.c0b9f743a7e3a8891f8849c9bd34408d.jpeg?t=

The Wall Street Journal recently published an article that covered research on why employees might leave their company. In the article, the author mentions the importance of retaining employees due to the cost of turnover, saying:

“As the employment picture improves, companies are focusing more on retaining workers, largely because replacing them is costly. The median cost of turnover for most jobs is about 21% of an employee’s annual salary, according to the Center for American Progress, a liberal-leaning think tank. And it can cost, on average, some $3,341 to hire a new employee, according to the society of Human Resource Management.”

Money is both the issue and answer here. Think of your employees as an investment. The better you take care of that investment, the more likely you are to see it grow and flourish into something better.

4 Easy Ways to Increase Retention

1.)  Reevaluating Your Leadership—who do you consider the true, core members of your management team? Are they doing what it takes to teach, motivate and personally mentor your employees? Make sure your leaders are actually leading. Transparency and accessibility are important characteristics of a manager and are both something employees not only appreciate, but recognize as well. The stronger your work relationship is with an employee, the more likely he or she is going to continue to work at your company.

2.)  Testing & Pre-screening—before you finish your interviews, don’t forget to dive into who your candidates really are. The more you know about them, the better chance you’ll have at hiring the right person for the job. Two simple ways to do this is by conducting phone screens before face-to-face interviews and by using scorecards to test your candidates’ performances during the interviews.

3.)  Training—this a key step for retaining your employees. Develop your employees’ skillsets by offering position specific courses or sessions in your office. Most employees prefer a career path that allows them to develop their skills and become overall, better professionals. 

4.)  Culture—in order to truly win over the hearts of your employees, you have to provide an enjoyable workplace environment. There are countless ways to do this, but the key to building a successful office culture is making sure it’s unique to you, your employees and your brand.

Turnover might be an upstream battle for some businesses, but the smart ones are the companies that know how to work with what they have. Investing in your employees with personal interest is the greatest way to be certain you’re working with those who’ll stick around for the long run. So make sure you take care of your investments!

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