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Erin Borgerson

Erin Borgerson Director of Marketing

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Hiring at Dealerships: 4 Elements Every Perfect Job Candidate Possesses

6f9d23137c8cf798a976c1e00811d584.jpg?t=1Do you consider yourself to have a good eye for recognizing talent?

Regardless of whether you said yes or no, it doesn’t really matter when it comes to dealership hiring. If you’re making a hiring decision based off of your ‘good eye’ or ‘gut feeling,’ then you’re doing it the wrong way.

Finding your next great employee is typically the end game of the hiring process for any position. Yet before you can get to that point, you have to know what to look for—and it takes more than just physically judging a candidate by his or her appearance (just because someone wears a fancy suit and is well spoken doesn’t mean he or she is going to be the right fit for the job).

Check for these four essentials...

There are four elements most qualified candidates will all possess and show during the interview process. Sometimes it takes a few conversations or talking to several of the candidate’s references, but if the job candidate shows all four of the following elements, then you should strongly consider hiring that person.

1.)  The Right Attitudethis may vary depending on what position you’re hiring for since all jobs require a specific attitude to succeed at some level. Nevertheless, there are several, general attitudes that will work well for anyone in any position, such as positivity, respect, dedication, etc. You know what this position entails, so you’ll know the right attitude when you see and/or hear it.

2.)  Sense of Accountabilityno one wants an employee who points fingers every time the (you know what) hits the fan. A job candidate who has a great sense of accountability will take your business far. Be sure to ask candidates to tell you of a time in the past when he or she took accountability during a difficult time and then resolved the issue.

3.)  Past-Related Job Successall you have to do is ask! Resumes can tell you a decent amount about candidates, but it’s better to ask and get more details. Simply hearing a candidate explain his or her success can also give you a better sense of what that person is really like, as well as how he or she might be able to perform in the future.

4.)  Culture Fitit shouldn't matter how smart or talented a person is: if that person is a real jerk, then no one will want to work with them. Culture fit is vital to how your dealership business runs on a daily basis. Not everyone has to be best friends, but work will almost always be more enjoyable if everyone respects one another. There are ways to check and see if someone’s personality is the right culture for your dealership, like a DiSC assessment test.

These are just four essential elements that ideal candidates possess. To hear more expert hiring advice, tune into our webinar by registering here.

Ron Henson
Hi Erin, I like this a lot! I'm a big believer that businesses should hire for attitude and culture fit and then train the skill sets required to perform the job. You can't train attitude, but you certainly can train on skills, product, and processes. Great job!
mark rask
Erin this is great . I am passing this on to my sales managers

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