Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
eXtéresAUTO

eXtéresAUTO

Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

Dealer Ratings & Reviews Will Loom Large at New Edmunds Site

First we had the new Google Places plastering a business’ reviews all over the local search results and Place Pages – and now another reason to get serious about Online Reputation Management…According to recent articles in Automotive News and MediaPost, Edmunds is about to unveil a major re-launch of its site in mid-December, and dealership reviews (and a new dealer rating system) will figure far more prominently.

 
If dealer reviews/ratings had traditionally only appeared under the “local services” tab at Edmunds.com, they will now appear every place a dealership’s name is mentioned – including both the new-car inventory and the dealer directory site areas. In addition, Edmunds is launching a new dealer rating system based on consumer surveys focused more on the online shopping experience. Edmunds reports they’re not using those traditional surveys that haven’t changed much since the ‘80s (i.e., irrelevant things like “size of facility”), and are instead focusing on questions like…Did the dealer respond to your email, and promptly? What information were they willing to give you? Etc. And they report more recent consumer surveys will be given greater weight at the site.
 
So, when the new Edmunds presents the list of local dealers to a consumer searching for a vehicle, dealers will be rated on a 5-star system for both sales and service, which will appear right next to that dealership’s reviews. This dealer rating system based on consumer surveys will be a first for third-party sites.
 
Edmunds reports the move (and other major changes coming to its site) is about providing greater relevance…and solving a problem they call “native to the auto retail business…that sometimes the worst dealers are selling the most cars.”
 
Read more here: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101129/RETAIL03/311299987/1422
 
Edmunds attracts roughly 16 million consumers a month - researching and pricing cars, and looking for dealers to purchase them at. According to a new study by J.D. Power, car shoppers prefer Edmunds to all other third-party sites when it comes to reviews.
 
It will be interesting to see what these new consumer surveys will measure about dealer performance and the overall online shopping experience. And if your dealership hasn’t been making a systematic effort to generate a high volume of positive sales and service reviews at Edmunds – it’s high time to get started.
 
If you have any questions about how to generate a high volume of positive, authentic reviews across all the review sites (...critical with the new Google Places), feel free to contact us at eXtéresAUTO. (866) 994-2613 - or email Merla Turner at m.turner@exteres.com

 Unlock all of the community & features  Join Now