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Will Provide Dealerships Crucial, Actionable Data on Phone Leads from Search Engines and Review Sites
eXteresAUTO, the leading “Search Asset Management” (SAM™) provider for auto dealerships, and CallSource, the industry leader in call tracking and management, today announced a partnership to provide eXteresAUTO clients with objective, robust and actionable data on phone leads they’re generating directly from search engines and online review sites/directories.
CallSource tracking and analytics will now be included with every eXteresAUTO SEO and Online Reputation Management subscriptions. Now, dealer clients will be able to view all their search- and review-driven calls (i.e., reporting on call volume/traffic, etc.); access detailed data behind each call (callers’ phone numbers, addresses, zip codes, etc.); listen to calls via recorded audio files; and utilize tools helping the sales and service departments to take action on these valuable leads. Combined with eXteresAUTO’s rich website analytics, dealerships will now have a 360-degree view of the phone and website traffic they’re driving directly from Google, Yahoo!, Bing and review sites/directories.
“We’re thrilled to partner with CallSource, the most respected, innovative call-tracking provider. Search engine and online review/social media site usage is exploding. And our dealers, with their powerful search and review presence, are driving hundreds of calls a month from these sources - but fully understanding the business generation has remained too anecdotal,” noted eXteresAUTO CEO, Richard Winch. “Our dealers now have the hard data to measure the extraordinary ROI of SEO and Reputation Management, bringing the same transparency and tangibility to high-volume, high-closing first-party leads that they’ve typically received from third-party sources.
“It’s crucial for dealerships to have objective, actionable data on their search- and review-driven phone leads,” noted Pogo Parr, V.P., Automotive, for CallSource. “And given the new Google Places local search layout - where businesses’ online reviews have intense visibility, and searchers are grabbing phone numbers from Place Pages rather than dealer sites - the need for call tracking is even more profound.”
eXteresAUTO’s “Search Asset Management” (SAM™) combines the first, and consistently highest-rated, SEO and Reputation Management dealership solutions. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” SEO, and also ranks #1 for Reputation Management at DrivingSales.com.
CallSource solutions (integrating call tracking and recording, business analytics, lead scoring and management, telephone performance analysis and training, etc.), ensure every phone lead is tracked, every call recorded and every opportunity is followed up – helping dealerships make information-based decisions on their advertising’s ROI. The company manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 businesses throughout the US and Canada. CallSource just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” Call Management Solution.
For more information about eXteresAUTO, contact: Beth McGroarty @ firstname.lastname@example.org or 213-300-0107
CallSource media contact: Elliot Leiboff, Chief Strategy Officer, 888-668-0766 or email@example.com