Changing CRM's

Mitchell Brenner
We are changing CRM's and the consensus from the management team is to go with Reynolds and Reynolds' Contact Management. I'd like to hear from people who are currently using the system to let me know their honest thoughts as to: 1) Ease of use for the sales staff 2) Handling of Internet Leads 3) Email Blasts 4) Service Marketing.
Bryan Armstrong
I had Contact Management for years at a prior Dealer Group and found it did not live up to the "promise" of full integration and data mining. Furthermore unless your staff is above-average computer savvy, Contact Management will, in my opinion, be by-passed or resented. I HIGHLY suggest before you enter into another long term contract, you take a look at VinSolutions.com . Less expensive, easier to use, innovative and effective;all that most promise but few deliver without multiple expensive "extras". Good luck and e-mail me if you like bryan@timdahle.com . We have 3 rooftops, 2 Nissan 1 Infiniti, and switched all 3 about 1 year ago. No regrets and it keeps getting better.
Bryan Armstrong
I had Contact Management for years at a prior Dealer Group and found it did not live up to the "promise" of full integration and data mining. Furthermore unless your staff is above-average computer savvy, Contact Management will, in my opinion, be by-passed or resented. I HIGHLY suggest before you enter into another long term contract, you take a look at VinSolutions.com . Less expensive, easier to use, innovative and effective;all that most promise but few deliver without multiple expensive "extras". Good luck and e-mail me if you like bryan@timdahle.com . We have 3 rooftops, 2 Nissan 1 Infiniti, and switched all 3 about 1 year ago. No regrets and it keeps getting better.
Mitchell Brenner
I want to thank every one for their input. It has actually gotten me to convince the other managers that there are better solutions than ReyRey. I always knew that but it was my way to get away from HG as chalk on a blackboard would be better than that. Keep the comments coming. They're very helpful!
Susan Burgess
Homer Skelton Auto Group is going with DealerSocket at the end of November. I know from experience at the prior dealerships I came from, the review you've gotten about ReyRey is correct, so I'm not going to beat them up anymore. I recommend interviewing these three: a) Salesforce (especially if you're looking for the whole enchilada) b) DealerSocket c) VinSolutions I would also suggest izmo, yet I've not sat in a presentation in over two years, so I don't know what their product is up to today. I am excited about using DealerSocket, and I wish we could have gotten one of the three at the other stores. Here's your main points of interview: 1) Live push/poll with DMS-capabilities-solutions and what Murphy's Laws have they grown thru regarding those questions 2) Inventory abilities for reps & consumers- does it look the same? I can't stand being able to see one thing, yet not able to deliver that info to the consumer exactly the same way I've viewed it 3) Website and third party integration- do you use other companies to respond to your leads and what will that mean for your current process 4) Processes- do they have generic or do they have the ability to load what you know works at your store 5) Ease of use- don't just sit thru the spectacular sales reps' show, demand they let you "play/use/try/live demo" the back end tools from adding new reps, updating info, and sending emails Hope this helps and good luck! I'm glad you're one of the few dealers that gets to try change in these unpredictable financial times! Susan B.

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