F&I Growth?

Bart Wilson

If you were to look at your back-end PVR, what would you look at as your largest growth engine? In other words, which of your products and services do you think has the biggest opportunity to increase?

Derrick Woolfson

I think one of the areas of growth for F&I is selling extended warranties and service contracts. The idea that if you can sell a service contract, the customer is far more likely to come back to service their vehicle and you know as well as I do that the customer that comes back for service time and time again is it what drives a dealers profitability. 

Morgan Hardy

I agree with Derrick. Service contracts are key!

Chris K Leslie

"Well, we've never done this before. But seeing as it's special circumstances and all, he says I can knock a hundred dollars off that Trucoat."

 

 

 

Bart Wilson

@Chris, I love that clip! Then again it doesn't paint a favorable impression of F&I....

@Derrick, what is your warranty penetration?

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