How do pick a special finance lead vendor to provide you with quality finance leads? What is a fair cost per lead?

Tracy Gell

Our special finance department gets good traffic but is looking for some more quality leads monthly to consistently hit their objectives. How do you pick a good finance lead provider from so many vendors? What is a fair per lead price to pay for quality leads that are not being sold/sent to a variety of dealers? Any tips or feedback is welcome.



mark rask

We had good success with promax.......very labor intensive though

Tracy Gell

Thanks Mark. When you say labor intensive do you mean policing duplicate or bad leads? Are you all still using Promax?


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