What are your customers watching?

Daniel Skelton
The Automotive Broadcasting Network provides our dealer customers with their very own Private Television Network! We provide top quality, primetime entertainment programming for the viewing pleasure of the customers in your service and/or finance waiting areas. Through our partnership with the number one network on television, CBS, your customers will enjoy show segments and program shorts that have proven to be lighthearted and entertaining. These great shows will draw your customers in, making the time they spend in your dealership seem to go by faster. This is a huge CSI advantage as perceived customer wait time is the number one service CSI killer! In addition to the entertaining content normally not available on television during normal business hours, ABN will also air automotive specific "Shorts" and advertising produced by ABN, for your dealership, and your manufacturer that will drive traffic to your Sales, Parts, and Service Departments, as well as your Body Shop. These include: •Vehicle Walk around presentations of the newest models offered by the manufacturers you represent. •Tech Tips - The importance of changing oil, ABS functionality, How to know when tires need replacing, or even the importance of tightening a gas cap. Dealers can also provide their own customized content. Some examples of what dealers are putting on their Private Television Network include both branding and "call-to-action" spots and can include: •Aftermarket Products - The benefits of extended service policies, paint sealant, or other aftermarket products. •Dealer Specialty Tools - Demonstrating how dealers can diagnose a vehicles problem faster and more easily than independent garages can. •OEM Parts Advantages - The difference in quality between OEM parts and generic brands. •Vehicle Safety Ratings - Make your customer feel better by reviewing the advances in safety that come standard with your vehicles. •"Thank you for your business" spots with the Dealership's Service Director or General Manager. •Spots encouraging your customers to fill out the manufacturer survey. •Dealership-produced call-to-action television. •Manufacturer-produced national ads. •Dealer Marketing Association ads. •And many many more...

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