Are you using Twitter to build relationships with customers?

Mary S. Butler
A number of you have been using Twitter for some time. However, are you using the micro-blogging platform to build relationships with customers or merely as a promotional tool? Just posted an article about this on Headlighblog.com that includes guidelines on how to best use Twitter, including: * Engage with your audience * Provide helpful contributions * Monitor your brand * ... but don't overshadow your brand The article lists several examples of who is using Twitter well (Ford's Scott Monty, Alicia at Honda) versus those who simply post links to promotional content and never participate in the community (BMWConceptX1). Who do you think is using Twitter well and why?

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