Case Study: Toyota Dealer’s Market Share and Re-Activation – SOAR

Ron Morrison
The Toyota SOAR (Service Opportunities Access for Retention) is a really good opportunity for Toyota dealerships to drive sales and service business. Nissan has a similar data sent called their Unretained Customer Lists (also found on the the Nissan portal). Check out this Toyota Dealer's Case Study, leveraging their SOAR list. http://www.pureinfluencer.com/case-study-toyota-dealers-market-share-and-re-activation-soar/
Steve Tuschen
VW has there's that come out monthly as well as GM through Epsilon and service smarts. You have to actively work the lists and you can see great results by doing so.
mark rask
My chevy bdc has success with the epsilon data
Ron Morrison
Wasn't aware of that Steve, thanks for the heads up. :) What kinds of things do you do to "actively work the lists?"
Ron Morrison
Same question to you Mark, what kinds of things are you guys doing with Epsilon data to drive success out of it? Thanks for your input.
Steve Tuschen
For GM I use service smarts more for service and go after those people that haven't serviced and those that serviced elsewhere with varying offers to get them here. On the epsilon side we send different offers as they can show you who is engaged and who isn't and change the offer accordingly. Your epsilon rep should be able to help in setting that up. Sales utilizes for sales as you can see the same things, we have gone away a little bit in sales as we use a different data mining tool for sales.

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