Is Appealing to a Customer’s Emotion or Logic Better for Increasing Loyalty?

Mike Gorun
Many reward programs use financial incentives to entice customers to return, which on the surface would seem to appeal to logic. Yet it’s been proven that marketing initiatives focusing on emotions are more successful because customers who have an emotional attachment to a product are more likely to engage and share product information with family and friends. Dealers, what has worked for you? Do your most loyal customers return to your dealership for logical or emotional reasons?

Suggested Discussions

Kate Poole
by Kate Poole
Last reply by Kate Poole
forum  Start a Discussion

Featured Masters

No members found

CRM - Fixed Ops Products

100%  Recommended Recom'd 194 Ratings
Company: ELEAD1ONE
83%  Recommended Recom'd 6 Ratings
Company: DealerSocket
100%  Recommended Recom'd 497 Ratings
Company: ELEAD1ONE
100%  Recommended Recom'd 1 Ratings

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •