Marketing for Service Retention

Jason Volny

What are you doing in your marketing to retain service customers?

What have you found to be the most effective form of marketing to get customers back into the service department?

Derrick Woolfson

@Jason, for new vehicles specifically - we have found that our rewards program has worked very effectively. In that, they receive "X" amount back per RO. They can use those "points" on future services. We have also found the "declined services" campaigns as an effective means of getting them back into the dealership. Another service we have started to offer is free "rentals" for services over "X" amount as a convenience factor, which has also been well received. It is no easy feat keeping the customers within our eco-system, but you have to stay on top of it!!! 

Bart Wilson

Are the points limited to service or can customers redeem them for parts or apply them to a vehicle sale?

Britta  Apfel

Jason, does your dealership have a Service BDC? I would love to talk to you about how I can boost your service BDC department with implementing my processes.

E-mail me britta.apfel90@gmail.com 

Chris K Leslie

I’ll be writing a blog post on this exact topic later this month. 

Bart Wilson

@Chris, can't wait to read it.  I'd love to see the results you've achieved.

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