New Jersey Dealer Driving Anti Hunger Campaign

Allan Cooper
John Johnson Automotive Group located in Boonton and Hackettstown, New Jersey, has established an innovative and engaging campaign to generate donations to the Community FoodBank of New Jersey. This is an extract from his website..."In the richest country on earth 1 in 4 children is at risk of going hungry today. For the entire year of 2011 John Johnson Automotive Group will donate $25 for every car sold to ease hunger in the United States. Every car, every day, for the entire year. We aren't doing it to sell more cars, but because 1 in 4 kids shouldn't be hungry. It's just that simple. Now we don't expect everyone who reads this message is going to buy their next car from John Johnson Automotive...however we do hope that every car buyer insists that their dealer match the Johnson offer." I called and spoke with John Johnson, it was enlightening to listen to him speak about the program. His community suffers from the economic downturn just as does the rest of the USA. He is, and has been involved in numerous community organizations like most owners, his interest in helping children is a direct result of what he has seen happening throughout the local region. He also clarified that he is donating $25 for every vehicle sold, cars, trucks and SUV's, both new and used. What an opportunity for every dealership to establish a similar initiative within their community. There is nothing more important than protecting the future of America...the children of today. It is a travesty that we live in an environment where 1 in 4 children potentially have to suffer for a basic need, something most of us take as a given right. I would love to see the Auto Industry at all levels get behind this type of community driven program.
Lindsey Auguste
That's amazing, thanks for sharing. I think it's incredible when companies take on some community resposibility. There's no doubt good will come of this not only for the Food Bank and the kids, but for their store as well.
Bryan Armstrong
Wow! Seems to have more relevance than the local Basketball Team, huh?

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