service digital marketing

mark rask

This is for the service managers out there......what are you guys doing for digital marketing for service ?

Brendan Dolan

I ran a $1k monthly budget, with $750 towards SEM and $250 towards remarketing with a coupon. You can try getting granular with keywords with LOF offerings, but the search volume is really light for that. You can also run a conquest offer off of Jilly Lube/etc and mix in a coupon offer, but those tended to result in a lot of 1 line RO's without a lot of upsell, so we knocked those off. 

Chris K Leslie

We occasionally run Facebook Offers because we can limit the run and the amount of offers claimed. 

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