What is your current cost per sale?

Michael Sweigart
Based on your typical analysis, what is your average cost per sale? What sources are providing the lowest cost per sale right now? Also, read up on my blog post about how the "traditional" cost per sale calculation is flawed here:: http://www.drivingsales.com/blog/purede ... is-flawed/ I know this number differs greatly by DMA/ Marketing area so post where you are from so we can get a better idea as well. Looking for dealer responses mostly, no vendors please.
Michael Sweigart
Wow is it really that bad?

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