What’s the most effective email marketing campaign you have used to target loyalty program members?

Mike Gorun
Email marketing is one of the most cost effective methods for reaching your loyalty program members on a regular basis, but marketing managers know that too many email “blasts” will desensitize customers. We’ve all heard of the three Rs; delivering the right message to the right audience at the right time. What are some real world examples that have worked? In the last year, which e-mail campaign from your dealership has generated the most responses or interest?

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