Who are you selling more cars to, Gen Y’s or Baby Boomers?

Mike Gorun
Last month Foresight Research released the 2012 Dealership Experience Strategy Report. Among its findings are that older shoppers are less influenced by various marketing communications, and are more likely to make their decision to purchase based on the experience they have with the dealership. I don’t know exactly how they define older, but many baby boomers are now bordering on this demographic. Which demographic are you selling more cars to, Gen Y’s or Baby Boomers? Which are more likely to return to your service department? If you have a pre-paid maintenance program, which demographic is more likely to sign up?

Featured Masters

No members found

CRM - Fixed Ops Products

100%  Recommended Recom'd 123 Ratings
Company: ELEAD1ONE
100%  Recommended Recom'd 27 Ratings
75%  Recommended Recom'd 8 Ratings
Company: DealerSocket
100%  Recommended Recom'd 234 Ratings
Company: ELEAD1ONE

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •