Anyone using Truecar USED Car program?

Salete Marketing
Chris K Leslie
Only did the new program. They did send fairly qualified leads but at the end of the day we found that the trucar buyer is pretty determined on what the are looking for. My research showed that the buyer was still shopping our stores while sitting in a competitors showroom anyways. Didn't make sense in the long rub
Alex Pflug
Was on it for a few years, just canclled ten stores. Same as Chris, we're seeing 70%+ shopping our locations, and another "Contributor" didn't make sense. Other avenues to invest in.
Salete Marketing
Thanks for feedback. The just opened used to independents. So researching for client. They push cars to many sites.
Steve Duff
If your client is in a state where Truecar bills on subscription basis they should be fine. If not however, they can expect to pay out a lot of money for duplicate leads with their new "No Write-off Policy".
Salete Marketing
Thanks Steve. Yes is a small flat monthly...been though the scubbing model way back when I worked for autoweb. We used to scrub like crazy for PT Cruisers that were sold out. Lolz..

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