Are you prepared for another 2008?

Mark Winters
Preparing your dealership for another downturn in the market is something we all need to ready for, we hope it never happens, but with how so many things can effect our economy, we know it will. What are you doing to prepare your dealerships to be competitive and to survive another downturn?
Megan Barto
3 things: Equity Mining Equity Mining Equity Mining :-)
Keith Wilkerson
I'll add to Megan's excellent point with my own three things: Great customer experiences TODAY. Great follow up TOMORROW. LEASING more new cars SHORT TERM.
Daniel Wilkins
Leasing is definitely important with this topic. Vehicles are just getting more and more expensive every year. We just received our first 2015 Colorado today....$38,000....yikes!
Dustin Lyons
I totally agree with leasing, it can almost guarantee future sales or at least refinance lease buy outs.
Bill Simmons
Great question. It all starts with the CRM & DMS and managing relationships with our current customers. In a downturn you can sure market to your owner base easier and more cost effective than trying to advertise for new customers, that just aren't there.

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