Autotrader Guaranteed Trade Value Program

Steve Devereaux
Has anyone used it? Does this program work? What are your thoughts on it?
Sara Gursslin
Our dealership has been utilizing TIM for about 1.5 months right now. I have mixed feelings on the application. If a client submits a trade-in on, they must select how many dealers they would like to be contacted by. Right now, we have (3) dealerships within the city of Rochester (about 10 miles a part from each). Clients are receiving calls from all three dealerships. The application directly from a dealership website, however, benefits the dealership. Clients are discouraged at the auction prices they are receiving for their trade. It is somewhat difficult to 'get them in' for an evaluation once they receive the wholesale figure on their trade. I hope this information helps you. SG
Steve Devereaux
Yes it does. Thanks for your opinion. Which program are you on by the way? I think there was three packages. 1. A trade in center 2. Just the regular product 3. You can just use it as an appraisal tool in house. If you know anything about the packages please let us know anything you can. Thanks
Michael Salido
seems to work well, I use it to determine buying decisions!

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