Bird Dog

Ron Henson
What is your Bird Dog policy? Does the dealership split it with the sales consultant?
Megan Barto
We don't split it with our sales people, either. Now if they want to offer an "extra" bird dog on their own? Then that comes out of their pocket.
Tony Wood
We offer $100 to the customer per referral we close on. That $100 is taken out of the front end gross of the deal. I don't agree with that personally, but I don't set the standards for our Auto Group.

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