Closing Ratio

Scott Larrabee

What do you think the real closing rate is for a top car sales man?

The best top car salesman I ever worked with averaged 40 cars a month, and he always had a 100% closing rate lol. Meaning if he didn't sell the customer, they didn't go in the CRM. It's difficult to track accurate closing rates on all selling opportunities (walk-in, phone-up, and internet) when you don't have accurate reporting from your staff.

Scott Larrabee

Yeah, I get that. But what do you THINK his closing rate actually was if you were to take an educated guess? 40%? 30%? 20%?

Chris K Leslie

I would say its about 40/45% for the top guy(s) at our stores. They also tend to work more with repeat customer than anything else though. 

Scott Larrabee

And we love repeat customers!

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