co op for certified cars

Mark Rask

We are a hyundai dealer.......its amazing to me that hyundai doesnt let us use much co op towards certified advertising 

Mark @ Autobahn Academy

OEM's have been slow to embrace technologies. It's too bad for any dealership looking to be ahead of the curve. It would be sweet to get COOP when testing out things sometimes!

Chris K Leslie

We dont do as much with CPO's as we should for that same reason. Its really tough to get money for it. 

Mark Rask

It would certainly help

Bart Wilson

Mark,

What is the reason they won't let you co-op CPOs?

Mark @ Autobahn Academy

I can't tell for sure. OEMs are new car machines first.

They are improving on CPO as they are learning to make money out of it.

More COOP $$$ for dealers regarding CPOs would be great for sure. There are so many awesome ad strategies to be built around used cars. Bonus cash would make it even easier. 

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Bart Wilson
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