Demographic Sourcing

Ron Henson
Does anyone out there source and sort their sales by age demographic to better dial in advertising? Millennials bought more cars this year than Gen X, study shows - See more at:
Lezlie Brannan
I read that report yesterday and immediately thought, "why aren't we tracking sales by age???" It's now on my to-do list. This combined with the experience of helping my 19 year old niece buy a car last month have opened my eyes to the need for reaching out to millenials in different ways.
Robert Karbaum
I would dial it down to the molecular level if I had the ability :P
mark rask
We do not.....great idea though
Chris K Leslie
Robert, You do. Facebook Custom Audience Data Upload
Robert Karbaum
Haha. Yes. But I don't think we have customer's DNA Strain data in our CRM :P

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