How do YOU define 'Mobile Marketing'?

Ed Brooks
How do YOU define 'Mobile Marketing'?
Dorsey West
I define Mobile Marketing as any strategy, action or medium that you use to reach potential car buyers on their mobile devices. So, online ads, text messages, QR Code scanning or even phone calls would be considered mobile marketing, in my opinion.
Ed Brooks
Thanks so much for your response Dorsey!
Andrew Sierra
I define it as implementing a marketing campaign in which your end user, is someone who is always on the go and someone that is very into mobile devices. to reach them you need to use advertising mediums that support their lifestyle such as mobile banner ads, Social media platforms (IE: Twitter, instagram, snapchat). Also mobile friendly websites and ways for that customer to reach out to you easily from the mobile device that they use.
mark rask
I agree with Dorsey
Grant Gooley
Mobile Strategy: Initiatives your business has rolled out to better the Mobile experience of a consumer. EXAMPLE: Responsive Website, App for the Dealership, HTML5 Landing Pages.

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