How much more ROI do your referrals generate compared to all other sales?

Kristen Tepper

75% of people don’t believe advertisements but 92% believe brand recommendations from friends.

Do you know if your focusing your marketing budget on discovering the easiest to close customers?
Do you know what your average referral ROI is? What about lifetime value of those customers and the referrals they generate? 

Derrick Woolfson

Other than knowing they spend more it is not something that we tracked. But that is an interesting report to keep track of. There are dealers who work hard to get referrals, however more often than not very few sales consultants actually ask for referrals.  

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