Instant Customer Testimonials

Adam B.
In a recent article about the power of customer testimonials, Glynn Rodean from Dealer Communications magazine, wrote about the use of iPads. I thought this was a great idea for dealerships to capture the customer experience. As your handing them the keys, you catch the excitement and joy of purchasing a vehicle from an iPad. The dealers would immediately upload the videos to their websites for other shoppers to see. I am curious to hear the opinion of dealers around country on this subject. Feel free to post your comments.
Bryan Armstrong
It's a great technique. Get them to sign a simple waiver and then you can also re-purpose those same videos with tags like "reviews, customer satisfaction, DealerName Reviews, Car buying" etc. re-post to your FB page and tag them or allow them to share (better if you take it with their phone and post it to their wall and tag YOU) :)

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