Internet Closing Rate

Ron Henson
What is your closing rate on leads submitted online from all sources? Don't be shy, this can be a learning forum for everyone!
mark rask
18 percent
Linda Loepker
0%. According to our sales log, every sale is to a previous customer.
Ron Henson
So Linda, it seems as if you perhaps have a fundamental disagreement with your dealership's sales sourcing. :-)
Linda Loepker
Yep. 94% of all car shoppers use the internet, but none of our customers do :) Just saying. I'm having a rough morning today.
Ron Henson
We did a Benchmark Assessment for a dealer recently who claimed that they only received 5-10 Internet leads monthly and were closing @ 40%. A little digging into the data found that they were receiving 90 per month which moved their closing rate to .04. #InspectWhatYouExpect

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