Response Logix - Common Article

Julie Fifield
Rene Isip's Toyota of Lewisville Finds Internet Success With Response Logix BY Toyota LewisvilleSat Jun 13, 2009 This blog is written by a member of our blogging community and expresses that member's views alone. Toyota of Lewisville Success Story Click on the link below for the entire story as well as a video . . . “Originally, we wanted to go with ResponseLogix because we wanted more control over the pricing that was going out to our customers, and we loved the SmartFollow tool,” said Steve DeWitt, General Manager of one of the largest Toyota dealerships in the Dallas area, Toyota of Lewisville. DeWitt continued, “ResponseLogix has made us more effective because it has allowed us to run our staff in the new car Internet department leaner… and has made us more efficient as well because of the man-hours that it saves in the time that it takes to compile a lead and be able to send out quote ...” Prior to ResponseLogix, Toyota of Lewisville was selling between 40 to 60 cars out of their Internet department. Now, they sell over 100 a month, and they have done so consistently. In DeWitt’s words, “ResponseLogix has really helped us in a very aggressive new car market new car market stay competitive. We can react to the market…, or if we want to, we can be proactive. With the back-end tool (the Extranet), it allows the management team to drive a car that might not be turning that well, or change the pricing if the availability goes down.” In this competitive market, it’s important that resources can be allocated to pre-owned inventory, and ResponseLogix has allowed Steve the flexibility to move resources to the pre-owned side of the business, without negatively impacting the new car side. DeWitt summed it up by saying, “We’ve grown our Internet to over 100 sales per month, and we would not have been able to do that without some of the tools that ResponseLogix brings to the table.”

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