ResponseLogix now available for BMW dealerships

Jeremy Lipps
Sunnyvale, Calif – October 26, 2010– ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced product availability for BMW franchises. Now BMW dealerships can deliver a complete, relevant, personalized quote response within 10 minutes of internet lead receipt. “After launching ResponseLogix in our Inver Grove Hyundai store and watching the results it produced, it was an easy decision to add our BMW store as soon as it was available, said Dan Guarrero, Sales & Marketing Manager at BMW of Minnetonka. “We physically can't do what they can do.” BMW dealers in geographic markets throughout the country are using the ResponseLogix suite of software products to dramatically improve the speed and quality of their response to internet leads. From Wisconsin to Louisiana, these dealers execute multi-vehicle price quotes within 10 minutes in response to their customers’ requests. “We’re delighted that BMW dealers can now fully utilize our solution to engage their customers early in the car buying process and more effectively propel them toward purchase,” said Tom Mohr, CEO of ResponseLogix. “And if the customer doesn’t buy right away, we can now continue to nurture the prospect with best practice email marketing follow-up so as to bring old leads back to life.” A pioneer in the emerging DRM category, ResponseLogix leads the industry with a marketing solution suite that enables dealers to maximize sales from internet leads. ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communications with the customer. No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales.

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