Showroom Synergy

Ron Henson
What challenges have you faced in getting the desk and the Internet or BDC Dept to work as a cohesive unit? How have you overcome these challenges successfully in your dealership?
Jerry Thibeau
Sheri, Don't your salespeople know that appointments that show will close on average 50% of the time? One would have to be an idiot to refuse a BDC appointment. Walk-in traffic closes at about 20%. Even if I only got have the commission I am still making more money than waiting on walk-ins. And I am guessing there is no pay deduction for taking a BDC customer. Walk-in close rate on 10 customers x 20% = 2 sales @ $300 commission = $600 BDC appointments close rate on 10 customers x 50% = 5 sales @ $150 commission = $750 This ain't rocket science! Post this on the lunch board for the knuckleheads to see!
Jerry Thibeau
The service drive is gold! I like to call them one day before the service appointment and tell them our used car manager is looking for XXXX and as a VIP customer, we would much rather pay top dollar for their car then to buy one at the auction. What if I can get you a new car for a similar payment with little or no money down? If you were going to trade could you go with something similar, bigger or smaller. Anyone nibbling on that is a good prospect and just one good salesperson away from trading.
mark rask
big challenges there...until the owner bought in to the bcd
mark rask
We have also moved to using the bdc for initial training of salespeople

Featured Masters

No members found

Marketing Solutions Products

100%  Recommended Recom'd 3 Ratings
Company: Outsell
100%  Recommended Recom'd 19 Ratings
Company: TradePending
100%  Recommended Recom'd 4 Ratings
Company: MAXDigital
100%  Recommended Recom'd 3 Ratings
Company: TradeVue

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •