The Naked Dealer - What do you do if your dealer is naked?

Jonathan Dawson
A vain Emperor who cares about nothing except wearing and displaying the finest of clothes hires two swindlers who promise him the finest attire money can buy, and the best suit of clothes from a fabric invisible to anyone who is unfit for his position or "hopelessly stupid". The Emperor's ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The townsfolk play along with the pretense, not wanting to appear unfit for their positions or stupid. Then a child in the crowd, too young to understand the desirability of keeping up the pretense, blurts out that the Emperor is wearing nothing at all and the cry is taken up by others. The Emperor cringes, suspects the assertion is true, but continues the procession. ----------------------- I've met dealers who are making staffing, marketing, and training decisions that the people see as BAD decisions but are afraid to tell the dealer the truth. What do you do with a naked dealer?
Steve Richards
You certainly don't do any work for that type of dealer. Your reputation suffers because you can't help them. And guess who gets blamed? Took years for me to figure that out. You are smarter than I am... There is such a thing as "bad revenue" in our business. Another well thought out post. Thank you.
Jonathan Dawson
Thanks Steve. I do "avoid" them, but I feel passionately for their people. It's sad to see how many lives are affected by this culture and environment created by "naked" managers and dealers. One salesperson I spoke with has a 1yr old son who has been in a coma and been in the hospital for the last 3 months. The dealer doesn't even know this and came into the meeting and thrashed the guy for his numbers being low lately. NOBODY in the meeting or after educated the dealer that the man's only son may die at any moment.
Steve Richards
Wow. Really bad dealer that poor dude works for. God Bless his son. I do my best in all my communications with sales people across the U.S. To explain that not all dealerships suck. Most don't sales people don't know any better. So they just quit our business. Naked Dealers are the bane of our business.
Tom Gorham
A truly great analogy that is mostly left unsaid. My first reaction to this article was rather flippant but this is a serious issue for many people. Should you speak up? Yes. But if your dealer makes what you consider a bad decision contrary to your advice, you accept and implement the decision to the best of your ability. If you are unable or unwilling to do so, or if you believe the decision(s) will reflect poorly on you, then you have to consider parting ways. As long as you remain, you owe them respect and loyalty.
Jonathan Dawson
Great point @Tom. @Steve, "Naked dealers are the bane of our business", WOW very strong words! It takes a humble approach that honors the position and the person in leadership to bring "correction" or insight. And it requires a humble heart to receive counsel.

Featured Masters

No members found

Other Marketing Solutions Products

100%  Recommended Recom'd 2 Ratings
Company: Outsell
100%  Recommended Recom'd 1 Ratings
Company: LotLinx
0%  Recommended Recom'd 0 Ratings
100%  Recommended Recom'd 5 Ratings
Company: TradePending

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product