The New York Times Is Killing Its Autos Section

Robert Karbaum
"From Capital New York comes the news that the Automobiles section that runs in every Sunday issue of the New York Times was just killed in a memo, and will cease publication after the first of the year." What does this mean for our industry? See the full story here: http://www.capitalnewyork.com/article/media/2014/10/8555594/emtimesem-kills-autos-section
Kemick Larson
I'm interested to see what people think about this... my thoughts are that it will not change drastically, but you will see a lot of the "bleeder" adds and the budgets that dealers are putting into those adds going to internet IP based marketing if it hasn't already begun... YouTube Advertising... Internet Targeted Marketing with weekly pricing adds rather than the same old click here for our inventory and selection adds.
Robert Karbaum
Who wants to take bets on how long "the newspaper" as a medium will last?
Lauren Moses
Robert, News paper? what is that? I bet it wont take long. As it is you can read most any of them online now and not even have to subscribe.
Robert Karbaum
The big Toronto paper just posted a 20% YOY Loss for Q3 results. That's a big dip.
Chip Dorman
The newspaper as a medium will be with us for a long time. It's effectiveness as an advertising medium though is another matter.

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