The Valuable Opinions of Your Most Satisfied Customers

Shannon Hammons
Great insight and ideas. I appreciate what you wrote.
Michael Bilson
Easy. Costs virtually nothing. And the testimonials can help sway a deal to YES. Great idea. Making it simple to do and without costing anything is the key. Same holds true with simple tasks everyday at the dealership. Collecting email addresses, alternative phone numbers and sourcing walk and phone in traffic correctly also fall into this category. Nice Post.
Mike Elliott
I'm seeing more and more of these on dealer sites. Totally agree about the 'simple tasks everyday' of gathering information. Getting your team to do things thoroughly and correctly is one of the biggest challenges seen in any industry. One area of interest of mine is to determine the effectiveness of doing a lot of the social media in-house versus outsourcing it. I can see advantages and pitfalls to both approaches. Any thoughts on that? I follow a lot of dealerships on Twitter and one day a week back I got the same tweet from about 5 they must be getting their content from a vendor.

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