Total Reset!

Christopher Murray
What if you had an opportunity to COMPLETELY reset your variable or fixed departments? I mean new people, new equipment, new procedures, new vendors? I really interested in everyone's Top Five items they would change. Mine are fairly typical I think: 1) A new DMS 2) A new Sales Compensation plan 3) A reinvented Used Car Acquisition program 4) A new CRM for Sales and Service 5) Automating paperwork to eliminate office staff That is my top five. What are yours? It is not as easy as you think.
Robert Karbaum
Chris, Great question. I would agree with your: 1,2 and 5. 3 I'm on the fence of. 5 I disagree with. As much as I loathe writing anything on paper, I have yet to see a solution work without it (online ordering aside) My other 2 would be - Advertising. Start from scratch. Branding, tactical, long-term, everything. - Merging the New & Used Departments. Everyone is accountable for every trade acquisition, better customer care. I'd love to hear everyone else's top 5.

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