Truecar leads.....what replaces them?

Tina Martin
If you are no longer using Truecar what are you going to replace the lost leads with?
Craig Waikem
True car should be back to your store within weeks, they are going to a subscription pay now instead of pay per sale. Texas is already on this, and WV is changing to this soon...
Tina Martin
Thank you for your information, I appreciate it.
Jim Bell
Work on your SEO and SEM instead of TC. Why spend more money on those leads that you probably were going to get anyway? That is what I would focus on if I used TC.
Nathan Hollenbeck
Totally agree with Jim. Whenever you sign up with Autotrader, Autobytel, TrueCar, Edmunds, etc they just start performing Geo-Targeted SEO and PPC in your market area. After they generate the lead for you they sell it to you for retail value. If you perform SEM, SEO, PPC yourself you will not be competing for clicks with these agencies and you provide those leads for yourself at cost. Far better ROI performing these services yourself. Nathan Hollenbeck Results Development Manager DealerCMO (408) 242-7552 Cell
Tina Martin
Thanks for all your help.

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