SRP to VDP Percentage

Ron Henson
I've been pouring over some digital marketing data composites the last couple of days and looking at how AutoTrader and Cars.com are performing for dealers in the SRP to VDP metric.I would love some feedback on how your own dealership websites are performing in this metric.
mark rask
we look more at cost per vdp....i will research that metric for you
Grant Gooley
Hey Ron! Important percentage to look at! When I get some data, I can then talk on averages. Thanks for pointing this one out!

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