What Do You Want From Your VP of Marketing?

Mark Dubis
If you are a dealership owner, GM, or GSM, and you were going to hire a VP of Marketing, please share with us what the top 5 goals would be for that VP of Marketing. If you are a vendor but used to work in a dealership please feel free to answer the question as if you were the owner of the store.
Mark Dubis
I find it very telling that over 150 industry people looked at this post and so far not one has shared any information. That tells me a few things about our industry and this community. While the focus of the site is to "drive sales," companies with a long term vision have to develop a plan to market their services to both customers and prospects so they continue to engage prospects and upsell customers. A Marketing plan also shows that a company is proactive and not reactive. I was hopeful that a few members would share some of their insights. I am disappointed in the lack of response, although not totally surprised.

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