Conversion Rates on Internet and Phone leads

Jennifer Kidd
What is considered good conversion rates for lead to appointment set and appointment set to Show?
Taylan Yu
Hi Jennifer, I recently participated in the same conversation topic a few weeks ago, here's a good site with that lists industry averages: You can also see the other thread here:
Neale Martin
Our dealership clients average 5%-10% on lead to appointment set. Not sure about appointment set to show. Last month, the average campaign (100ish rooftops) had 937 leads, 72 appointments, 10 cars sold. Hopefully you find this helpful.

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